- Industry: Healthcare
- Client Overview: 247 Doctors, a telehealth service provider, aimed to enhance appointment bookings and expand its online presence in a competitive healthcare market.
Challenge
247 Doctors faced stagnant growth in online appointments and lacked a structured digital marketing strategy. The goal was to increase appointment bookings while maintaining budget efficiency across digital channels.
Solution
Outbound Click formulated a holistic digital marketing strategy focusing on patient acquisition through targeted ads across Google and Meta platforms. Key tactics included:
- Google Ads: Search and display ads to capture intent-driven patients actively looking for healthcare services.
- Meta Ads: Engaging Facebook and Instagram ads aimed at educating potential patients about 247 Doctors’ telehealth services.
- Conversion Rate Optimization (CRO): We optimized landing pages for a seamless user experience to maximize appointment bookings.
- A/B Testing: Constant testing of ad creatives, targeting, and keywords to find the best combination for conversion.
