- Industry: E-commerce
- Client Overview: Crystal Decor, an Amazon UK seller specializing in home décor items, sought to improve product visibility and profitability on Amazon’s platform.
Challenge
Crystal Decor’s primary challenge was low product visibility on Amazon’s marketplace, which directly impacted sales. Additionally, their previous advertising efforts had resulted in a high cost-per-click (CPC) and underwhelming returns on investment.
Solution
Outbound Click developed a tailored Amazon Ads strategy, focusing on product listing optimization, targeted advertising, and shipment management:
- Product Listing Optimization: We revamped product descriptions, images, and keywords to improve rankings in Amazon’s search results.
- Sponsored Ads: Implemented a combination of sponsored product and sponsored brand ads to improve product visibility.
- Targeted Campaigns: Narrowed down high-performing keywords and optimized bids for better performance and cost efficiency.
- Shipment Creation for FBA: Assisted in streamlining the fulfillment process by creating and managing shipments for Amazon’s FBA program.
Results
Crystal Decor experienced a significant uplift in sales and overall performance metrics:
- ROAS: Achieved an impressive 4.2x return on ad spend.
- ACOS: 19%
Current ROAS – 6x
