- Industry: E-commerce
- Client Overview: Paheli Jaipur, an online store specializing in traditional sarees, was a new e-commerce entrant looking to build brand awareness and scale sales through digital channels.
Challenge
As a new player in the market, Paheli Jaipur struggled to reach the right audience and achieve profitable returns on their ad spend. They needed a highly targeted advertising strategy to penetrate the market and establish brand recognition while maintaining profitability.
Solution
Outbound Click crafted a multi-platform advertising strategy, focusing on Google, Meta, and Amazon Ads to reach a broad yet relevant audience:
- Google Ads: Targeted search and shopping ads to capture high-intent customers looking for traditional sarees.
- Meta Ads: Facebook and Instagram ads focused on visually appealing creatives that showcased the sarees’ craftsmanship and unique designs.
- Amazon Ads: Sponsored product ads aimed at boosting product visibility for sarees on Amazon’s marketplace.
- Audience Segmentation: A meticulous breakdown of the audience, targeting specific demographics, including cultural enthusiasts and fashion-conscious buyers in key regions.
Results
Within the first three months of working with Paheli Jaipur, the campaign delivered exceptional results:
- ROAS: Achieved a 5x return on ad spend, maximizing the impact of every dollar spent.
- Revenue: Generated over $12,000 in sales.
- Engagement: Increased website traffic by 50%, with a notable rise in social media engagement and brand mentions.
Current ROAS: 12.7x
