- Industry: Local Business (LED Sign Boards)
- Client Overview: Unique Ads Media, a local business specializing in creating customized LED sign boards, aimed to increase inbound calls and reduce costs associated with customer acquisition through Google Ads.
Challenge
The main challenge Unique Ads Media faced was high costs in generating inbound leads and phone calls from potential clients. They needed to increase the volume of inquiries while significantly reducing the cost per call to remain profitable in a competitive market.
Solution
Outbound Click devised a targeted Google Ads strategy focusing on:
- Keyword Targeting: Identified and optimized high-intent keywords specific to the LED sign board market.
- Ad Copy Optimization: Crafted compelling ad copy that highlighted Unique Ads Media’s expertise, competitive pricing, and the benefits of custom LED sign boards.
- Call-Only Ads: Implemented call-only campaigns to directly drive phone calls from prospective customers, reducing unnecessary clicks and improving lead quality.
- Bid Optimization: Continuously adjusted bids based on performance data to maximize the efficiency of ad spend.
Results
Within the campaign period, Outbound Click achieved:
- Ad Spend: Rs. 21,744.72
- Cost Per Call Reduction: Achieved a 65.42% reduction in overall cost per call, significantly improving the client’s ROI.
