Your Leads Look Great.
Why Won't They Close?

Most lead gen agencies optimize for cost-per-lead because that's the metric clients ask about. We optimize for cost-per-qualified-opportunity. That means we track what happens after the lead comes in: contact rate, qualification rate, appointment rate, close rate. If leads don't convert downstream, we don't consider it success—regardless of what the CPL looks like. We also never use shared lead pools or third-party data. Every lead comes from campaigns we build specifically for you, with your brand, targeting your ideal customer profile.

It depends on your industry, geography, and how qualified you need leads to be. Home services typically see $25-75 CPL. B2B SaaS runs $50-200+ depending on deal size. Legal can be $100-500+. But CPL is the wrong metric to obsess over. A $200 lead that closes at 25% is better than a $50 lead that closes at 3%. We'll give you realistic benchmarks for your vertical, but we'll also help you understand what you should actually be measuring.

Multiple layers. First, campaign-level qualification: targeting, messaging, and creative designed to attract people with genuine intent—not curiosity clickers. Second, form-level qualification: multi-step forms with qualifying questions that filter out tire-kickers before submission. Third, we can implement lead scoring based on behavior signals and form responses. For high-value leads, we can add phone verification or appointment scheduling directly in the flow. The goal is to make sure every lead your sales team touches has real potential.

We can typically launch initial campaigns within 10-14 days of kickoff—faster if you have existing creative assets and clear ICPs. Initial leads start flowing immediately. But here's the honest truth: the first 30 days are learning. We're testing audiences, messages, and offers to find what works for your specific business. Real optimization happens in months 2-3 as we have enough data to make statistically significant improvements. Expect good leads fast, great leads after optimization.

Audience fatigue is real, especially in smaller markets. We monitor leading indicators—click-through rates, form completion rates, cost trends—to catch fatigue before it tanks your results. When we see decline, we have playbooks: fresh creative angles, new audience segments, offer variations, platform expansion. We also do regular 'source audits' to identify which campaigns and audiences are producing leads that actually close, so we can double down on what works and cut what doesn't.

We don't guarantee specific lead volumes because we can't control your market size, competitive dynamics, or offer attractiveness. What we guarantee: complete transparency on performance, honest assessment of what's realistic, and relentless optimization toward your actual business goals. If we audit your situation and don't see a viable path to profitable lead gen, we'll tell you—and explain why. We'd rather have that conversation than take money for campaigns that won't work.