Practical strategies and insights from managing millions in ad spend. No fluff—just what actually works.
iOS privacy changes broke your Facebook attribution. Here's exactly how to implement server-side tracking and Conversions API to recover your lost data.
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Target CPA overshooting? Maximize Conversions burning cash? These common smart bidding errors cost advertisers thousands. Here's how to fix them.
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Your winning ads have a shelf life. Learn the early warning signs of creative fatigue and how to build a testing system that keeps performance stable.
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CPAs climbing month over month? The problem usually isn't competition. It's these 7 account issues that compound over time.
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You're paying for clicks that never convert. These common landing page errors are the reason—and they're all fixable in under a week.
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40% lower CPCs. Higher-income audiences. Less competition. Here's the data behind the Bing opportunity most advertisers are missing.
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Same people, same ads, declining returns. Learn how to refresh your retargeting strategy with first-party data and sequenced messaging.
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Is your 3x ROAS good or terrible? Real benchmark data from 50+ e-commerce accounts across different verticals and price points.
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You found a winner. You increased budget. Performance tanked. Here's the science behind scaling failures and how to avoid them.
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Search partners. Auto-applied recommendations. Display expansion. These default settings are draining your budget. Here's what to turn off.
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Last-click, first-click, linear, data-driven. Stop guessing. Here's when to use each model and why most businesses get it wrong.
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Meta wants you to go fully automated. But Advantage+ isn't magic. Here's when it works, when it fails, and how to structure it right.
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500 leads last month! But how many turned into customers? The metrics that actually matter for lead gen campaigns.
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Not all agency relationships work. Here are the red flags that mean it's time to move on—and what to look for in your next partner.
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Quality Score directly impacts your CPCs and ad positions. Learn the three components, how Google calculates it, and proven strategies to improve it.
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Performance Max can deliver results, but only if you know how to structure asset groups, exclude branded traffic, and maintain control. Here's how.
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Interest targeting is dying. Here's what's actually working for Facebook audience targeting post-iOS 14.5—and how to adapt your strategy.
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Microsoft's LinkedIn integration offers B2B targeting capabilities no other platform can match. Here's how to use it effectively.
Read articleMore leads isn't always better. Learn how to measure lead quality, optimize for revenue instead of volume, and build sustainable lead generation systems.
Read articleYour landing page is where conversions happen—or don't. Learn the principles, elements, and testing strategies that maximize conversion rates.
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Local businesses have unique advertising needs. Learn which platforms work best, how to target your service area, and how to track offline conversions.
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YouTube isn't just for awareness. Learn how to build YouTube ad campaigns that drive measurable conversions, not just views.
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