Blog Topic

Conversion Tracking Guides

Master conversion tracking, attribution, and analytics. Guides on implementing CAPI, server-side tracking, and fixing data gaps.

2 articles in this topic

How to Recover 40% of Lost Conversions After iOS Updates

Tracking

Dec 18, 202512 min

How to Recover 40% of Lost Conversions After iOS Updates

iOS privacy changes broke your Facebook attribution. Here's exactly how to implement server-side tracking and Conversions API to recover your lost data.

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Attribution Models: Which One Should You Actually Use?

Tracking

Dec 1, 202512 min

Attribution Models: Which One Should You Actually Use?

Last-click, first-click, linear, data-driven. Stop guessing. Here's when to use each model and why most businesses get it wrong.

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Browse Topics

Bing Ads2 Conversion Optimization1 Conversions1 E-Commerce1 Facebook Ads4 Google Ads4 Lead Gen1 Lead Generation1 Local Advertising1 Strategy3 Tracking2 Video Advertising1

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